click creative e-mail marketing

"There simply is no better way to stay in touch with your prospective or existing clients."

E-mail campaigns are an essential ingredient to a successful marketing plan. This powerful marketing tool is used to keep in touch with clients, promote special offers, introduce new products and services, announce important changes to your business, upcoming events, awards and communicate basically anything that your prospective customers might find interesting!

No hard selling ...
This is a soft sell, and the primary purpose of such a campaign is to make sure that your prospects and clients remember your company when it's time to make a final decision. If they are interested in your products & services, they will appreciate the communication. Additionally, your company can make sure that follow-up, up-sell and referral generation programs are promoted consistently.

Starting a successful Click Mail e-mail campaign
There are two basic types of e-mail campaigns offered by Click. Both use templates that match your brand's image are usually included in our e-mail marketing packages. Both are highly effective, and either of these should be used as part of a successful and ongoing marketing and branding strategy.

Custom E-mail Templates - Designed and hand coded each issue
These are highly customised templates that result in high-impact campaigns. They are basically "mini websites". Beginning with an approved template, provided content and images, the entire HTML e-mail is re-designed to develop a professional looking "brochure-like" email communication. There are no real limitations of this type of campaign. The average cost per this type of email campaign is $400-$1,200 per issue. Many companies use these custom email campaigns to promote special offers, new products and services, important announcements, etc. Most importantly, these emails keep your brand and offerings in front of your customers, increasing the chance of converting them significantly.

Editable E-mail Templates (Do it yourself style)
These campaigns also work with a custom designed template, however the template is more limited in its look and feel. Such designs need to allow "free form fields" to add text, images and modify buttons/links. They usually consist of a top and bottom footer matching your brand identity as well as pre-defined areas to add links, images and text content. This is a great option for fast communications, announcements and regular newsletters to your clients, members and prospective customers.

There is little cost to these campaigns once the initial design and setup has been completed, other than the monthly fee to distribute your campaigns. We do however recommend that such campaigns should be supplemented periodically by a fully custom designed e-mail campaign to vary the imagery, and expose your customers to a more dynamic design.

Campaign Statistics & Reporting
For each email campaign you send, you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more. An invaluable tool for monitoring the effectiveness of your online campaign.

Our system is compliant with all anti-SPAM requirements.

How do I get started?
Click here to contact our creative team, or alternatively call us now on 1800 008 301 for further information on Click Mail email marketing campaigns & packages.